Bristol-based charity, Pahar Trust Nepal (PTN), is celebrating beating its target to raise £50,000 in 2021 with a 12-month fundraising campaign created and delivered by Strike in partnership with Karen White Communications.
The ’30 For 30’ campaign was created to raise the charity’s profile and boost their fundraising, which had been negatively impacted by Covid. Designed around the 30th anniversary of the charity supporting schools in Nepal, the campaign target was to raise £50,000 to support 30 schools in remote communities with their teaching provision and facilities for pre-primary school children aged 1-5 years old.
Whilst the fundraising effort during the year ensured that PTN hit its £50,000 target, subsequent match-funding awarded by local municipalities in Nepal and some additional funding from the legacy of a long-term supporter means that the final overall tally for the campaign was almost double the target.
Executive director of PTN, Alan Sweetman, said: “I am delighted by the support that we have received through this campaign and the number of people who have taken part in such a variety of fun and interesting ways. The generosity of all those who have supported the 30For30 campaign will enable us to ensure the children in these 30 pre-primary classrooms will get a great start to their education in a safe, secure and engaging environment.”
Three key fundraising activities were created to take place throughout the year-long campaign to give maximum points of impact and encourage people to get involved:
- ‘Freestyle February’, which encouraged people to take on challenges linked to the number 30 and could be done during lockdown restrictions. Whilst many supporters joined in with sponsored walks and runs, there were also some more unusual activities, including an online laughter yoga session, pebble painting, blanket crocheting and even a llama offering guest appearances in Zoom meetings for a donation.
- ‘Nepali Night In’ in May gave people the opportunity to have a Nepali feast at home, cooking recipes specially created for Pahar Trust Nepal by a local chef, with a drinks menu designed by well-known TV food and drink critic, Andy Clarke, and a Nepali party pack available to buy from the charity’s website.
- ‘Tiffin Week’ in October saw activities taking place in the Galleries shopping centre in Bristol. The charity’s executive director and Galleries centre manager led the week with the challenge of ‘climbing’ Mount Everest on stepping machines in the centre. Shoppers coming along were able to make a donation and try some of the freshly made authentic Nepali cuisine on offer, including Momos and Sel Roti.
Alongside the three events, the campaign was supported throughout the year with regular digital and social media and media relations. High-profile campaign ambassadors were secured to help amplify the campaign, including Bristol-born Professor Alice Roberts and author and photographer Levison Wood.