loader image

National award for Pahar Trust Nepal campaign

by | Jun 16, 2022

Strike has been awarded the Mark of Excellence award for our #30for30 campaign for Pahar Trust Nepal in the CIPR’s national awards, which were announced on Wednesday 8th June.

The campaign went head-to-head with campaigns from across the UK in the Low Budget Campaign category in the CIPR’s prestigious annual awards.

30for30 was a targeted 12-month communications campaign that we created to support the Bristol-based charity with its fundraising during COVID-19, which had seen its many usual sources of fundraising dry up. The campaign had a target of raising £50,000 in the year, to support the building or refurbishment of 30 pre-primary classrooms in remote villages in Nepal.

To keep costs lean, campaign activity was predominantly online, through social media, digital and web activity, supported with regular media relations and a small number of in-person fundraising events.

The campaign surpassed its target, raising over £60,000 which, with pledged match funding and local government support in Nepal, meant a final total of around £100,000.

Tim Mitchell, chair of Pahar Trust Nepal, said: “It was a very successful campaign and I really feel that Strike’s involvement with Pahar Trust has made a long-term difference to the charity and, therefore, to the children and future of Nepal.”

Catherine Frankpitt, director, Strike, said: “It was an absolute pleasure working with Pahar Trust Nepal to create and deliver this campaign. It just goes to show, that even with a small budget, you can make a real impact if you have carefully planned and targeted activity. We love being able to support organisations like PTN, who are doing such meaningful work and making a difference to so many peoples’ lives.

Read the full campaign case study here.