Three local businesses have brought their services together so that they can offer a bigger creative agency service to customers, but without the large agency overheads.
Benji Graphics and Newday Media – both based in Weston-super-Mare – and Strike Communications – based in Bristol – have all launched within the last three years.
After finding themselves with growing portfolios of clients and collaborating on a number of projects and campaigns, they have decided to formalise the arrangement with a new partnership.
Ben Whitwell, managing director of Benji Graphics, said: “Our three companies have a similar client base that include a number of public sector organisations, charities and smaller businesses. They all require a range of services to be delivered but often don’t have the budget to pay for a big agency. Our new partnership formalises the work that we’ve already been doing together over the last year.
“We can keep our costs competitive because our overheads are lower, and clients are happy because they know they are getting high level expertise and a one-stop shop for all their communications and marketing needs.”
Clients can enter into one contract for all the services, rather than having to deal with multiple agencies or individuals to deliver the different aspects of the work. Between them, the three businesses have five permanent members of staff, as well as a pool of regular associates that they can bring in depending on the type and level of work required.
The services the new partnership offers include public relations, copywriting, web design and hosting, branding and design.
Catherine Frankpitt, director of Strike Communications, said: “We’ve found the needs of our clients have changed over the course of the pandemic. There is a greater understanding from organisations about the need to communicate well and present the best version of themselves in a more digitally-led world. Even as things are opening up, that isn’t likely to change. We wanted to find a cost effective way that would make it as easy and accessible as possible for even the smallest organisations to be able to do this.”
James Godwin, director of Newday Media, said: “We’ve all experienced increased requests for creative support from clients over the last year, and we’re really excited about this partnership, which allows all of us to expand our services and offer a full package of services with greater resource and creative expertise.”
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