Pahar Trust Nepal
Creation of a low-budget 12-month fundraising campaign to raise £100k
Designed as an adaptable campaign to work around Covid restrictions in 2021, we created a low cost campaign designed to significantly raise the small charity’s profile and boost fundraising.
The programme included a balance of media relations, social and digital media, stakeholder engagement and a range of fun fundraising activities for supporters to join in with. It was boosted with the securing of high profile embassadors, including Professor Alice Roberts and explorer Levison Wood.
The original fundraising target of £50k was almost doubled by the end of the year and the campaign was recognised with a national CIPR Excellence Award in the Best Low Budget category in 2022.
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